De klantreis
Example: De klantreis begint vaak met het bezoeken van de website.
Definition
"De klantreis" refers to the entire process a customer goes through from the first interaction with a brand or product to the final purchase and beyond, including all touchpoints and experiences along the way. It is crucial in marketing to understand and optimize this journey.
Etymology
The Dutch term "de klantreis" combines "klant," meaning customer, and "reis," meaning journey or trip. It metaphorically describes the customer’s path, highlighting the progression through various stages, much like a travel journey. This concept is widely used in marketing to map customer experiences.
Learn to use this word actively
"De klantreis" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the customer journey