De mediastrategie
Example: De mediastrategie bepaalt welke kanalen we gebruiken voor reclame.
Definition
"De mediastrategie" refers to the plan or approach a company or organization uses to select and utilize various media channels effectively in advertising and communication campaigns to reach their target audience and achieve marketing goals.
Etymology
The term "de mediastrategie" originates from Dutch, where "media" comes from the Latin word 'medium,' meaning 'middle' or 'means,' and "strategie" is derived from the Greek word 'strategia,' meaning 'generalship' or 'art of troop leader.' Together, they form 'mediastrategie,' literally meaning the strategy for using media.
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"De mediastrategie" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the media strategy