Die Mediastrategie
Example: Die Mediastrategie muss an die Zielgruppe angepasst werden.
Definition
"Die Mediastrategie" refers to the planned approach and methods used by a company or organization to effectively deliver advertising messages through various media channels, ensuring the content reaches the intended audience in the most impactful way.
Etymology
The term "die Mediastrategie" is a compound of the German words 'Media,' derived from Latin 'medium' meaning 'middle' or 'means,' and 'Strategie,' which comes from the Greek 'strategia,' meaning 'generalship' or 'the art of troop leading.' Together, they describe a strategic plan for media use.
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"Die Mediastrategie" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the media strategy