Der Slogan
Example: Der Slogan der Kampagne bleibt den Kunden lange im Gedächtnis.
Definition
"Der Slogan" in marketing refers to a short, memorable phrase or motto used to convey the essence or message of a campaign or brand, designed to stick in customers' minds and create a lasting impression.
Etymology
The word "der Slogan" comes from the Scottish Gaelic term 'sluagh-ghairm,' meaning 'army cry' or 'battle cry.' It was adopted into German and other languages to describe a catchy phrase that rallies support or attention, much like a war chant.
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"Der Slogan" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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