Die Marktpositionierung
Example: Die Marktpositionierung des neuen Produkts ist sehr erfolgreich.
Definition
"Die Marktpositionierung" refers to the strategic process of establishing and promoting a product or brand's unique position within a specific market to differentiate it from competitors and attract the target audience effectively.
Etymology
The term "die Marktpositionierung" comes from the German words "Markt" meaning market and "Positionierung" meaning positioning. It was adopted in marketing language to describe the act of placing a product or brand in a particular market context, highlighting its distinct attributes compared to others.
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"Die Marktpositionierung" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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market positioning