Example: Le positionnement sur le marché détermine notre stratégie commerciale.
Definition
"Le positionnement sur le marché" refers to the strategic process by which a company establishes its brand or product's unique place in the minds of target customers, differentiating it from competitors to influence consumer perception and drive sales effectively.
The phrase "le positionnement sur le marché" originates from French, combining "positionnement" meaning positioning or placement, and "sur le marché" meaning on the market. It evolved in the field of marketing to describe the concept of strategically placing a brand or product within a competitive marketplace.
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"Le positionnement sur le marché" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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market positioning