De marktpositionering
Example: De marktpositionering van het bedrijf bepaalt zijn concurrentievoordeel.
Definition
"De marktpositionering" refers to the strategic process by which a company establishes its unique place in the market relative to competitors, aiming to create a distinct image and achieve a competitive advantage in the minds of target consumers.
Etymology
The term "de marktpositionering" comes from the Dutch words "markt" meaning market, and "positionering" derived from the verb 'positioneren,' meaning to position. It reflects the concept of positioning a brand or product within a specific market context, a concept popularized in marketing theory during the 20th century.
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"De marktpositionering" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the market positioning