De A/B-test

Example: We voeren een A/B-test uit om de beste advertentie te kiezen.

Definition

"De A/B-test" is a marketing method used to compare two versions of a webpage, advertisement, or other marketing asset to determine which one performs better by presenting them to similar audiences and measuring their responses.

Translations

the A/B test
la prueba A/B
la prova A/B
le test A/B
der A/B-Test
il test A/B
o teste A/B

Etymology

The term "de A/B-test" originates from the practice of comparing two alternatives labeled 'A' and 'B' to determine which is more effective. This naming convention comes from early experimental designs and has become a standard term in marketing and user experience testing.

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"De A/B-test" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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