De klantervaring
Example: Een goede klantervaring zorgt voor meer tevreden klanten.
Definition
"De klantervaring" refers to the overall perception and feelings a customer has when interacting with a company or brand, including all touchpoints and services. It influences customer satisfaction and loyalty, as in the example: "Een goede klantervaring zorgt voor meer tevreden klanten."
Etymology
The term "de klantervaring" comes from Dutch, combining "klant" meaning customer and "ervaring" meaning experience. It literally means 'the customer experience.' The concept evolved with marketing and business strategies emphasizing understanding and improving how customers perceive their interactions.
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"De klantervaring" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the customer experience