De prospect
Example: De prospect reageerde positief op onze nieuwe marketingcampagne.
Definition
"De prospect" refers to a potential customer or client who has shown interest in a product or service and is likely to become a buyer. In marketing, a prospect is someone targeted for sales efforts, often after initial positive engagement or inquiry.
Etymology
The word "de prospect" comes from the Latin 'prospectus,' meaning 'view' or 'outlook.' It entered Dutch through French, where 'prospect' refers to a potential opportunity or candidate. In marketing, it evolved to specifically denote a likely customer, reflecting the idea of looking forward to future business.
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"De prospect" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the prospect