Le prospect
Example: Le prospect a demandé plus d'informations sur notre produit innovant.
Definition
"Le prospect" in marketing refers to a potential customer or client who has shown interest in a product or service and may become a buyer. It is someone identified as a likely candidate for sales efforts, often before making a purchase decision.
Etymology
The term "le prospect" originates from the English word 'prospect,' meaning a possibility or likelihood. In French marketing vocabulary, it was adopted to specifically describe potential clients. Did you know? The word 'prospect' comes from the Latin 'prospectus,' meaning 'view' or 'outlook,' reflecting the idea of looking forward to future customers.
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"Le prospect" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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