Example: Les leads qualifiés augmentent les ventes de notre entreprise.
Definition
"Leads" in marketing refers to potential customers or clients who have shown interest in a company's products or services, often by providing contact information, and can be nurtured to increase sales opportunities and business growth.
Translations
lead
cliente potencial
lead
contacte
Leads
Etymology
The word "leads" in marketing is derived from the English verb 'to lead,' meaning to guide or direct. It evolved to signify individuals who are 'led' into the sales funnel as prospective customers. This usage became popular in the 20th century with the rise of sales and marketing strategies.
Learn to use this word actively
"Leads" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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lead