Le taux d'ouverture
Example: Le taux d'ouverture des emails a augmenté ce mois-ci.
Definition
"Le taux d'ouverture" in marketing refers to the percentage of recipients who open a specific email out of the total number of emails sent. It measures the effectiveness of email campaigns in capturing the audience's attention and engagement.
Etymology
The phrase "le taux d'ouverture" combines French words where "taux" means rate or ratio, and "ouverture" means opening. It literally translates to 'the rate of opening,' describing how often something, like an email, is opened. The term became commonly used with the rise of digital marketing and email campaigns.
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"Le taux d'ouverture" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the open rate