La tasa de apertura
Example: La tasa de apertura de los correos electrónicos aumentó este mes.
Definition
"La tasa de apertura" in marketing refers to the percentage of recipients who open a specific email campaign or message. It measures the effectiveness of email marketing by indicating how many people engaged with the content by opening the email.
Etymology
The phrase "la tasa de apertura" comes from Spanish, where "tasa" means rate or ratio, and "apertura" means opening. Together, it literally translates to 'the rate of opening,' perfectly describing the metric's function in email marketing. Did you know this term is widely used in digital marketing analytics to track audience engagement?
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"La tasa de apertura" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the open rate