The open rate
Example: Open rate measures percentage of emails opened by recipients
Definition
"The open rate" is a marketing metric that measures the percentage of recipients who open an email out of the total number of emails delivered. It helps marketers understand the effectiveness of their email campaigns and the level of engagement from their audience.
Etymology
"The open rate" combines the words 'open,' referring to the action of viewing an email, and 'rate,' which means a measure or quantity. This term originated with the rise of email marketing as businesses needed to quantify how many recipients actually opened their messages.
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"The open rate" appears in the Vocaplus list "English - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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