De open rate
Example: De open rate van onze nieuwsbrief is deze maand gestegen.
Definition
"De open rate" refers to the percentage of recipients who open an email or newsletter out of the total number sent. It is a key metric in marketing used to measure the effectiveness and engagement of email campaigns.
Etymology
The phrase "de open rate" combines the Dutch article "de" meaning "the" with the English term "open rate," which originates from email marketing jargon. "Open rate" literally describes the rate at which emails are opened, a concept that gained popularity with the rise of digital marketing.
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"De open rate" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the open rate