Il tasso di apertura
Example: Il tasso di apertura delle email è aumentato questo mese.
Definition
"Il tasso di apertura" refers to the percentage of recipients who open a specific email in a marketing campaign. It measures how successful an email is at engaging its audience by indicating how many people actually view the message sent to them.
Etymology
The phrase "il tasso di apertura" comes from Italian, where "tasso" means rate or ratio, and "apertura" means opening. Together, they form a term used in marketing to describe the opening rate of emails. Did you know? The word "tasso" also means badger in Italian, but here it simply relates to measurement.
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"Il tasso di apertura" appears in the Vocaplus list "", containing 171 commonly used words.
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the open rate