Lo slogan
Example: Lo slogan della campagna pubblicitaria ha attirato molti clienti.
Definition
"Lo slogan" is a catchy phrase or motto used in marketing to promote a product, service, or campaign. It is designed to be memorable and persuasive, helping to attract and retain customers by summarizing the key message in a concise way.
Etymology
The word "lo slogan" comes from English 'slogan,' which itself originates from the Scottish Gaelic 'sluagh-ghairm,' meaning 'army cry' or 'battle cry.' It was adopted into Italian marketing vocabulary to describe a memorable phrase that rallies consumer attention, much like a battle cry rallies soldiers.
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"Lo slogan" appears in the Vocaplus list "", containing 171 commonly used words.
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