El eslogan
Example: El eslogan de la campaña publicitaria es muy efectivo.
Definition
"El eslogan" refers to a catchy phrase or motto used in marketing to promote a product, service, or campaign. It is designed to be memorable and convey the core message or appeal quickly to the target audience, often helping to strengthen brand identity.
Etymology
The word "eslogan" comes from the Scottish Gaelic term 'slogorn,' meaning 'battle cry.' It was adopted into Spanish to describe a slogan or rallying phrase, originally used in military contexts before being popularized in advertising to capture attention and inspire action.
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"El eslogan" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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