La segmentación de mercado
Example: La segmentación de mercado ayuda a identificar grupos específicos de clientes.
Definition
"La segmentación de mercado" refers to the process in marketing of dividing a broad consumer or business market into smaller groups of customers who have similar needs, preferences, or characteristics. This helps companies tailor their products, services, and marketing strategies to specific segments effectively.
Etymology
"La segmentación de mercado" comes from Spanish, where "segmentación" means segmentation or division into segments, derived from the Latin word 'segmentum,' meaning a piece cut off. "Mercado" means market, originating from the Latin 'mercatus,' meaning trade or market. Together, the phrase describes the act of dividing a market into parts for better targeting. Did you know? The concept became popular in the 20th century as marketing evolved to focus more on consumer needs.
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"La segmentación de mercado" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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market segmentation