El embudo
Example: Usamos un embudo para guiar a los clientes hacia la compra.
Definition
"El embudo" in marketing refers to a strategic process used to guide potential customers through a series of stages, ultimately leading them to complete a purchase or desired action. It visually represents the narrowing journey from awareness to conversion.
Etymology
The term "el embudo" literally means 'the funnel' in Spanish, derived from Latin 'infundibulum.' In marketing, it was adopted metaphorically to describe the way prospects are 'funneled' through stages, narrowing down to a final goal, much like liquid passing through a funnel's narrow end.
Learn to use this word actively
"El embudo" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select Spanish as the language you want to learn.
Create a free account
