El valor de la marca
Example: El valor de la marca influye en la decisión de compra del cliente.
Definition
"El valor de la marca" refers to the perceived worth or strength of a brand in the market, influencing customer loyalty, recognition, and purchase decisions. It represents the overall impact and reputation a brand holds in the minds of consumers.
Etymology
The phrase "el valor de la marca" comes from Spanish, where "valor" means value or worth, and "marca" means brand or mark. Together, they form a common marketing term used to describe a brand's importance or strength. Did you know that brands originally referred to marks burned onto livestock to indicate ownership?
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"El valor de la marca" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the brand value