La retención
Example: La retención de clientes es clave para el éxito empresarial.
Definition
"La retención" in marketing refers to the ability of a business to keep its customers over time, ensuring they continue to buy products or services. It involves strategies and actions aimed at maintaining customer loyalty and reducing churn.
Etymology
The term "la retención" derives from the Spanish verb 'retener,' which comes from the Latin 'retinere,' meaning 'to hold back' or 'keep.' In marketing, it evolved to describe the concept of holding onto customers, reflecting the original sense of retaining or keeping something.
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"La retención" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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