La rétention
Example: La rétention des clients est essentielle pour notre stratégie marketing.
Definition
"La rétention" in marketing refers to the ability of a company to keep its customers over time, preventing them from switching to competitors. It involves strategies and actions aimed at maintaining customer loyalty and ensuring continuous business relationships.
Etymology
The term "la rétention" comes from the Latin word 'retentio,' meaning 'a holding back' or 'keeping.' In French, it evolved to signify the act of holding or retaining something, which in marketing applies to retaining customers. Did you know? The concept of retention has been crucial in business since the early days of commerce.
Learn to use this word actively
"La rétention" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select French as the language you want to learn.
Create a free account
