L'identité de marque
Example: L'identité de marque doit refléter les valeurs de l'entreprise.
Definition
"L'identité de marque" refers to the unique combination of visual, verbal, and emotional elements that represent a company or product. It helps distinguish the brand in the market and reflect its core values, personality, and promise to customers.
Etymology
The term "l'identité de marque" comes from French, where "identité" means identity, derived from the Latin 'identitas,' meaning sameness or selfhood, and "marque" means brand, originating from the Old French word for a mark or sign. Together, it literally means the brand's identity, emphasizing the unique characteristics that define it.
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"L'identité de marque" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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