Example: Le lancement du nouveau produit a attiré beaucoup d'attention.
Definition
"Le lancement" refers to the introduction or release of a new product or campaign in marketing. It involves the planned activities and strategies to promote and distribute the product to attract consumer attention and achieve market success.
Translations
the launch
el lanzamiento
de lancering
el llançament
der Start
Etymology
The term "le lancement" comes from the French verb "lancer," meaning to throw or launch. In marketing, it figuratively represents the act of 'throwing' a product into the market. Did you know? The word traces back to the Latin 'lanceare,' related to a spear, emphasizing the idea of sending something forward.
Learn to use this word actively
"Le lancement" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the launch