Le taux de rebond
Example: Le taux de rebond élevé indique que les visiteurs quittent rapidement le site.
Definition
"Le taux de rebond" refers to the percentage of visitors who navigate away from a website after viewing only one page, indicating a lack of engagement or interest in exploring further content.
Etymology
The phrase "le taux de rebond" comes from French, where "taux" means rate or ratio, and "rebond" means bounce. It literally translates to 'bounce rate,' a term used in marketing and web analytics to describe visitors who 'bounce' away from a site quickly.
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"Le taux de rebond" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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