L'acquisition
Example: L'acquisition de nouveaux clients est essentielle pour notre croissance.
Definition
"L'acquisition" in marketing refers to the process of gaining new customers or clients. It involves strategies and actions aimed at attracting and converting potential buyers to increase a business's customer base and support growth.
Etymology
The word "l'acquisition" comes from the French verb "acquérir," meaning to acquire or obtain. It stems from the Latin 'acquirere,' combining 'ad-' (toward) and 'quaerere' (to seek). Did you know? The root implies actively seeking or gaining something, which perfectly fits the marketing context of acquiring customers.
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"L'acquisition" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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