Example: L'étude de marché aide à comprendre les besoins des clients.
Definition
"L'étude de marché" is a marketing research process used to gather, analyze, and interpret information about a market, including customers' needs and preferences. It helps businesses understand customer demand and make informed decisions to improve their products or services.
The term "l'étude de marché" comes from French, where "étude" means 'study' and "marché" means 'market.' It literally translates to 'the study of the market,' reflecting its purpose of analyzing market conditions. Did you know this phrase became popular as businesses sought more scientific ways to understand consumer behavior?
Learn to use this word actively
"L'étude de marché" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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