Le public cible
Example: Le public cible de cette campagne est principalement les jeunes adultes.
Definition
"Le public cible" refers to the specific group of people that a marketing campaign aims to reach and influence. It includes individuals who share common characteristics such as age, interests, or demographic traits, making them the intended audience for advertising efforts.
Etymology
The phrase "le public cible" comes from French, where "public" means audience or people, and "cible" means target. Together, they literally translate to "target audience." This term originated in marketing to describe the focused group that advertisements aim to impact.
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"Le public cible" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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