La page d'atterrissage
Example: La page d'atterrissage doit capter l'attention des visiteurs rapidement.
Definition
"La page d'atterrissage" refers to a web page designed specifically to capture the attention of visitors immediately upon their arrival, often used in marketing to encourage a specific action like signing up, purchasing, or learning more about a product or service.
Etymology
The term "la page d'atterrissage" literally translates from French as 'the landing page.' It derives from the idea of 'landing' on a webpage, similar to an airplane landing on a runway, marking the first point of contact for a visitor arriving from an external source.
Learn to use this word actively
"La page d'atterrissage" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select French as the language you want to learn.
Create a free account
the landing page