La segmentation de marché
Example: La segmentation de marché aide à cibler les clients efficacement.
Definition
"La segmentation de marché" refers to the process of dividing a broad consumer or business market into smaller groups of consumers with shared characteristics, needs, or behaviors, allowing companies to target their marketing efforts more effectively and efficiently.
Etymology
The term "la segmentation de marché" comes from French, where 'segmentation' means the act of dividing into segments, and 'marché' means market. It literally translates to 'market segmentation,' a concept widely used in marketing to better understand and serve different customer groups.
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"La segmentation de marché" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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market segmentation