La segmentación de mercado
Example: La segmentación de mercado ayuda a identificar clientes específicos.
Definition
"La segmentación de mercado" refers to the process of dividing a broad consumer or business market into smaller groups of consumers based on shared characteristics. This helps companies target specific customers more effectively and tailor marketing strategies to meet their needs.
Etymology
The phrase "la segmentación de mercado" comes from Spanish, where "segmentación" means segmentation or division, and "mercado" means market. Its roots trace back to Latin, with "segmentum" meaning a piece or section, reflecting the concept of dividing a market into parts.
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"La segmentación de mercado" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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market segmentation