La segmentació de mercat
Example: La segmentació de mercat ajuda a comprendre millor els clients potencials.
Definition
"La segmentació de mercat" refers to the process of dividing a broad consumer or business market into smaller, more defined groups of buyers who have common needs, preferences, or characteristics. This helps companies target their products or marketing efforts more effectively.
Etymology
The term "la segmentació de mercat" comes from Catalan, where "segmentació" derives from the Latin 'segmentum,' meaning a piece or section, and "mercat" means market. Together, they literally mean 'market segmentation,' a concept widely used in marketing to describe dividing a market into distinct segments.
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"La segmentació de mercat" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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