La campanya
Example: La campanya publicitària va augmentar les vendes ràpidament.
Definition
"La campanya" in marketing refers to a coordinated series of activities or efforts aimed at promoting a product, service, or cause to achieve specific goals, such as increasing sales or awareness. For example, a successful advertising campaign boosts sales quickly.
Etymology
The term "la campanya" originates from the Latin word 'campania,' meaning 'open country' or 'field.' Over time, it evolved in Catalan to mean a planned operation or campaign, especially in marketing, reflecting the idea of a strategic and organized effort, much like a field of action.
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"La campanya" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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