Die Kampagne
Example: Die Kampagne zur Produkteinführung startete letzte Woche erfolgreich.
Definition
"Die Kampagne" refers to a coordinated series of marketing activities and strategies designed to promote a product, service, or cause to a specific audience, aiming to achieve particular business or communication goals within a set timeframe.
Etymology
The word "die Kampagne" comes from the French word 'campagne,' meaning 'field' or 'countryside,' originally referring to a military campaign conducted in the field. Over time, it evolved in marketing to describe organized efforts or operations, much like coordinated military actions.
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"Die Kampagne" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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