Die Öffentlichkeitsarbeit
Example: Die Öffentlichkeitsarbeit verbessert das Image des Unternehmens deutlich.
Definition
Die "Öffentlichkeitsarbeit" refers to the activities and strategies used by organizations to communicate with the public and improve their image, reputation, and relationship with various audiences, often through media and public relations efforts.
Etymology
The term "Öffentlichkeitsarbeit" is a compound of the German words "Öffentlichkeit" meaning 'public' and "Arbeit" meaning 'work.' It literally translates to 'public work,' reflecting its focus on managing communication and relationships between organizations and the public.
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"Die Öffentlichkeitsarbeit" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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public relations