Der Conversion-Trichter
Example: Der Conversion-Trichter hilft, die Kundenreise besser zu verstehen.
Definition
A "Conversion-Trichter" is a marketing concept that represents the process or path customers follow from initial awareness to completing a desired action, such as making a purchase. It helps businesses analyze and optimize each stage of the customer journey.
Etymology
"Conversion-Trichter" is a German compound word combining "Conversion," borrowed from English meaning a change or transformation, and "Trichter," meaning funnel. The term visually describes the narrowing process of turning many potential customers into actual buyers, much like a funnel directs flow into a smaller opening.
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"Der Conversion-Trichter" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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conversion funnel