L'entonnoir de conversion
Example: L'entonnoir de conversion aide à suivre le parcours des clients.
Definition
"L'entonnoir de conversion" in marketing refers to the process or model that illustrates the stages a potential customer goes through, from initial awareness to making a purchase or completing a desired action. It helps track and optimize customer journeys effectively.
Etymology
The term "l'entonnoir de conversion" combines the French word "entonnoir," meaning funnel, with "conversion," referring to turning potential customers into actual buyers. The imagery of a funnel is used because the process narrows down prospects through successive stages, much like liquid passing through a funnel's neck.
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"L'entonnoir de conversion" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the conversion funnel