La personnalisation
Example: La personnalisation des offres améliore l'expérience client.
Definition
"La personnalisation" in marketing refers to the process of tailoring products, services, or offers to meet the individual preferences and needs of customers, enhancing their experience and satisfaction by creating a more relevant and engaging interaction.
Etymology
The term "la personnalisation" comes from the French word 'personnal', meaning related to a person, combined with the suffix '-isation' which indicates the action or process. It essentially means making something personal or individualized, a concept that has grown with modern marketing strategies focusing on customer-centric approaches.
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"La personnalisation" appears in the Vocaplus list "French - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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