Die Personalisierung
Example: Die Personalisierung der Werbung erhöht die Kundenbindung deutlich.
Definition
"Personalisierung" in marketing refers to the process of tailoring advertising or content specifically to individual customers based on their preferences, behavior, or demographics, enhancing customer engagement and loyalty by making the experience more relevant and appealing.
Etymology
The word "Personalisierung" comes from the German root "Person," meaning person, combined with the suffix "-alisierung," which corresponds to '-ization' in English, indicating the process of making something personal. Did you know? This term evolved as marketing shifted towards more individualized strategies to better connect with consumers.
Learn to use this word actively
"Die Personalisierung" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
Would you like to not only understand these words, but also remember them and use them actively? Create a free account and select German as the language you want to learn.
Create a free account
personalization