Der Influencer
Example: Der Influencer bewirbt neue Produkte auf seinen Social-Media-Kanälen.
Definition
"Der Influencer" is a noun referring to a person who has the power to affect the purchasing decisions or opinions of others through their presence on social media platforms. For example, "Der Influencer bewirbt neue Produkte auf seinen Social-Media-Kanälen" means the influencer promotes new products on their social media channels.
Etymology
The word "der Influencer" comes from the English term 'influencer,' which is derived from the verb 'influence.' It entered German usage with the rise of social media culture, where individuals can 'influence' followers' behaviors and choices. Did you know? The term reflects the growing importance of digital marketing in recent decades.
Learn to use this word actively
"Der Influencer" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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