Der Verbraucher
Example: Die Verbraucher bevorzugen nachhaltige Produkte im Supermarkt.
Definition
"Der Verbraucher" refers to individuals or groups who purchase and use goods or services for personal consumption, rather than for manufacturing or resale. In marketing, understanding "der Verbraucher" is crucial because their preferences and behaviors directly influence product demand and business strategies.
Etymology
The term "der Verbraucher" comes from the German verb "verbrauchen," meaning to consume or use up. It combines the prefix "ver-" (indicating consumption or usage) with "brauchen" (to need or use). So, "der Verbraucher" literally means 'the one who consumes.' Did you know that the word emphasizes the action of using resources, highlighting the consumer's role in the economy?
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"Der Verbraucher" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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