Der Markenwert
Example: Der Markenwert steigt, wenn Kunden der Marke vertrauen.
Definition
"Der Markenwert" refers to the value of a brand, which represents the overall worth and reputation a brand holds in the market. It increases when customers trust the brand and is a key factor in marketing strategies to enhance business success.
Etymology
The term "der Markenwert" combines the German words 'Marke' meaning brand and 'Wert' meaning value. It reflects the concept of a brand's financial and reputational worth, a term that gained prominence as branding became essential in marketing during the 20th century.
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"Der Markenwert" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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brand value