Die Marktforschung
Example: Die Marktforschung hilft Unternehmen, Kundenbedürfnisse zu verstehen.
Definition
"Marktforschung" refers to the systematic process of collecting, analyzing, and interpreting data about a market, including information about customers' needs and preferences, to help businesses make informed decisions and improve their products or services.
Etymology
The word "Marktforschung" combines the German words 'Markt,' meaning market, and 'Forschung,' meaning research. It literally translates to 'market research,' reflecting its purpose of studying market conditions. Did you know that this term became popular alongside the rise of modern marketing practices in the 20th century?
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"Die Marktforschung" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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market research