Die Leadgenerierung
Example: Die Leadgenerierung ist wichtig für den Erfolg im Marketing.
Definition
"Die Leadgenerierung" refers to the process of identifying and attracting potential customers or clients for a business, especially in marketing. It involves collecting contact information or interest from prospects to turn them into leads for future sales or engagement.
Etymology
The term "die Leadgenerierung" combines the English word "lead," meaning a potential customer or contact, with the German word "Generierung," meaning generation or creation. This hybrid term reflects the global influence of English in marketing vocabulary, with "Leadgenerierung" literally translating to 'lead generation.'
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"Die Leadgenerierung" appears in the Vocaplus list "German - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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