De leadgeneratie
Example: De leadgeneratie helpt bedrijven nieuwe klanten te vinden.
Definition
"De leadgeneratie" refers to the process in marketing used by companies to attract and identify potential customers or clients, helping businesses find new leads and grow their customer base effectively through targeted strategies.
Etymology
The term "de leadgeneratie" combines the English word 'lead,' meaning a potential customer, with the Dutch word 'generatie,' meaning generation. It reflects the cross-linguistic blend common in marketing jargon, where English terms are often adopted into Dutch business language.
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"De leadgeneratie" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the lead generation