De doelgroep
Example: De doelgroep voor deze campagne zijn jonge volwassenen tussen 20 en 30.
Definition
"De doelgroep" refers to the specific group of people targeted by a marketing campaign or product, typically defined by shared characteristics such as age, interests, or demographics. For example, the doelgroep for this campaign is young adults between 20 and 30 years old.
Etymology
The Dutch word "de doelgroep" combines 'doel' meaning 'goal' or 'target' and 'groep' meaning 'group.' It literally means 'target group,' a concept used in marketing to identify the intended audience for communication or products.
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"De doelgroep" appears in the Vocaplus list "Dutch - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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the target group