El públic objectiu
Example: El públic objectiu de la campanya són joves entre 18 i 25 anys.
Definition
"El públic objectiu" refers to the specific group of people targeted by a marketing campaign or message, typically defined by characteristics such as age, interests, or demographics, who are most likely to respond positively to the campaign's goals.
Etymology
The phrase "el públic objectiu" comes from Catalan, where "públic" means audience or public, and "objectiu" means objective or target. Together, they literally translate to 'the target audience.' This term is widely used in marketing to identify the intended receivers of promotional efforts.
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"El públic objectiu" appears in the Vocaplus list "Catalan - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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