El público objetivo
Example: El público objetivo de la campaña son jóvenes entre 18 y 25 años.
Definition
"El público objetivo" refers to the specific group of people that a marketing campaign or product is aimed at. This group is defined by shared characteristics such as age, interests, or demographics, and is targeted to optimize the effectiveness of promotional efforts.
Etymology
The term "el público objetivo" comes from Spanish, where "público" means public or audience, and "objetivo" means objective or target. Combined, it literally translates to 'the target audience,' which perfectly describes the group marketers aim to reach.
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"El público objetivo" appears in the Vocaplus list "Spanish - Marketing - (A1-C2) - set 1", containing 110 commonly used words.
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